About
The space between the numbers and the decision.
Most organizations don’t have a shortage of information, they have a shortage of clarity.
Finance sees one piece. Marketing sees another. Data teams have the models. Sales knows the customer. Leadership has to decide what all of it means.
Treece Strategy Group was built to work in that space between the information and the decision.
We bring together financial thinking, analytics, growth strategy, marketing, and technology to help organizations understand complicated problems and determine what to do next.
Dock David Treece
Dock Treece has more than 20 years of experience spanning finance, marketing, analytics, and strategy. His career has included work in institutional financial services, digital media, growth strategy, performance marketing, advanced analytics, and AI-enabled decision support.
Most recently, Dock served as Senior Vice President of Marketing Strategy & Enablement at the world’s largest custodian bank, where his work focused on client segmentation, revenue analytics, and the development of AI-enabled analytical workflows for institutional financial services teams.
Earlier in his career, Dock built and led growth and analytics functions across digital publishing and retail financial services organizations. He has also served as an independent advisor working with client organizations on growth strategy, analytics infrastructure, CRM automation, and data-driven decision-making.
Dock holds a Bachelor of Business Administration and Finance from the University of Miami, a Master of Science in Analytics from Georgia Tech, and a Master of Business Administration from Boston University.
How We Think
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Analysis should generate insights that answer meaningful business questions. Technology should serve a business purpose.
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Traffic, engagement, leads, and activity are useful only when tied to value creation and tracked against meaningful milestones.
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Sophisticated analysis is only valuable if the people using it know what questions to ask, what methodologies to use, and what to do with the insights it generates.
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Not every insight is actionable. Analysis and insights shouldn’t just identify solutions, they should clarify priorities.
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Every organization has limitations, and analysis and insights should work within an organization’s existing resources and constraints.
Begin a Data-Driven Partnership
If you’re facing a strategic question that deserves a clearer answer, we’d like to hear about it.